Shoppertainment opportunity in APAC by 2025
Source: Future of Commerce research by Boston Consulting Group, commissioned by TikTok. Conducted in ID, TH, VN, JP, KR, AU, Apr 2022
DriveDiscovery to purchase
Find out how you can leverage entertaining content that educates and influences purchases.
TikTok users plan to buy from TikTok Shop during Mega Sales 2023
Source: TikTok commissioned study on consumer's behaviour during Mega Sales conducted by Toluna among n=4500 TikTok users and non-users in SEA, 2023
Ignite shoppertainment
Don't miss the biggest commerce opportunity yet. Leverage entertaining content to influence purchase decisions this mega sales season.
TikTok users took action after seeing ads on TikTok during Mega Sales
Source: TikTok commissioned study on consumer's behaviour during Mega Sales conducted by Toluna among n=4500 TikTok users and non-users in SEA, 2023
Attain marketing effectiveness
Learn how to accelerate the discovery-to-purchase journey through our suite of solutions this mega sales season.
Brands can enjoy up to 40% higher ROAS on Mega Sale Days vs non-Mega Sale Days
Source: TikTok commissioned study on consumer's behaviour during Mega Sales conducted by Toluna among n=4500 TikTok users and non-users in SEA, 2023
The ShoppertainmentSummit 2023
Watch the Shoppertainment Summit On-Demand! Dive right in and discover how entertaining content can drive discovery to purchase from content to cart this Mega Sales season.
The Shoppertainment Summit
Discover what is the next big thing for commerce as we kick off the Shoppertainment Summit. Join us for an electrifying journey through content and commerce to uncover what it means to Shoppertain.
Shoppertainment: The Future of Consumers
The Shoppertainment opportunity in Asia Pacific is projected to grow rapidly to a market value of over USD1 Trillion by 2025. As we witness the new evolution of commerce, what does the future of consumers look like and what does it mean for your brands? Join Accenture and TikTok as we explore the trends shaping the commerce of tomorrow.
TikTok: The Convergence of Content and Commerce to Deliver Results
On TikTok, the worlds of content and commerce come together to create a seamless shopping experience for our users. This closed-loop environment creates a highly effective space for brands to track performance and measure success. Find out how TikTok Shop and Shop Ads work better together to drive better results for you.
Grosir Klamby
Any business, big or small, can succeed on TikTok. In Indonesia, small businesses are the lifeblood of the community and economy. TikTok has become a crucial platform for these small businesses to grow. Hear from Grosir Klamby, a small business from Indonesia, and TikTok on how it has grown from strength to strength with content and commerce.
Mega Sales: Drive Success with Content and Commerce Solutions
In Southeast Asia, Mega Sales season represents a period when consumers are primed to shop and clinch the best deals. For brands and businesses, this is the best time to grow traffic and drive sales. On TikTok, it is made possible with a suite a media and commerce solutions. Hear from other brands in Southeast Asia and learn how you can achieve Mega Sales success this season!
Unleashing Creativity from Content to Commerce
TikTok is the platform to inspire creativity and bring joy to its users. Creative entertaining content can grab attention and connect with audiences on an emotional level. Through this session, we will demonstrate how creating content can be easy on TikTok. Hear from industry experts and brands on how they have scaled creativity with impact on the platform.
L'Oréal Indonesia
Journey from content to commerce on TikTok with L'Oréal Indonesia. Learn from the global beauty giant on how it continues to create entertaining and seamless shopping experiences for its audiences on TikTok. During the session, you can look forward to hearing about L'Oréal's campaigns and tips for success on TikTok. Last but not the least, be in for a pleasant surprise as we bring Shoppertainment to life at the showcase.
Experience Content and Commerce on TikTok
Re-emphasising the importance of embracing consumer-driven, entertainment-first shopping experiences. As we close off, the summit reaffirmed that TikTok empowers businesses of all sizes to achieve remarkable success.
Success with with Content and CommerceGuides
Whether it is 9.9, 10.10, 11.11 or 12.12, power your Mega Sales season with Shoppertainment and drive results with these guides.
Success with ShoppertainmentInspirations
Take a look at successful campaigns by Southeast Asian brands that have leveraged content and commerce to achieve their full-funnel marketing goals on TikTok.
Kiehl's Vietnam
Transform your brand presence on TikTok in just one month with Live Shopping Ads and Video Shopping Ads combined with Livestreaming. Need inspiration? See how Kiehl's Vietnam did it.
Konvy Thailand
Konvy is Thailand's leading online beauty retailer, and one of the first in the region to use TikTok Shop to diversify its sales channels. Need inspiration? See how Konvy Thailand did it.
MC Jeans
Reduce costs, drive sales, and WIN on TikTok with the G.R.O.W Framework. See how Thai fashion brand Mc JEANS did exactly that with triple-digit growth rates!
DISCOVER SHOPPERTAINMENT THOUGHT LEADERSHIP
The future with Shoppertainment is here! Discover what the next big opportunity is and keep up to date on the latest commerce trends and insights from the region.
Future of Commerce
Shoppertainment could uncover USD 1 trillion in market value for brands in Asia Pacific (APAC) by 2025, according to the latest study published by TikTok and Boston Consulting Group (BCG)...
Future of Commerce
