Consumer
needs are
shifting
towards
emotional ones HERE ::

Unmet consumer
expectations are
inhibiting the
path to purchase

What your
consumers want:
Tell stories and educate
Build content with genuine storytelling and educational value.
Focus on video-first
Embrace a video-first approach defined by short content that maintains attention.
Don’t force decision-making
Ensure content is associated with interests and hobbies that align with your consumer, and don’t seek to force decision making.
Be authentic
Create an authentic brand sentiment, with credible reviews and open and engaging community conversations, and lead with authentic videos that inspire within a community.
Recommend the trends
Include the voices of credible and trusted community experts, and facilitate extended conversations between friends and users. Build this into a strong and trusted culture and following.
By 2025,
Shoppertainment
is APAC's
US$1 trillion
opportunity
and these growth markets have 60%+ CAGR.

Indonesia
Star Market:
$27B, 30% penetration


Japan & Korea
Highest Potential Markets:
$23B & $23B respectively


Thailand & Vietnam
Mainstay Markets:
37% & 34% respectively

Australia
Future Growth Markets:
59% CAGR growth